MCA is thrilled to announce that Swansea’s favourite ice cream maker, Joe’s, is making a £10,000 donation to the Go Underhill development.

The team at Joe’s, which has been a core part of Mumbles since 1984, are keen to see the much-needed development happen and decided that they could help this by formally showing their support and donating to Go Underhill.

The announcement is a huge boost to the project as MCA strives to secure and raise the funds needed to get Phase 1 of the Underhill Park development started. This includes new public toilets, a community hub and café, new changing facilities for sports teams, a new all-weather pitch, some external landscaping and a new toddlers’ play area.

Owner of Joe’s, Dominic Hughes, said:

“The Go Underhill development is a fantastic community project that we are proud to support. Outdoor play and team sport are so important for everyone, from children through to adults of all ages.


“We expect this project to bring great joy and happiness to Mumbles and the wider community and we hope that generations of our loyal customers will enjoy the new facilities for years to come.”

The announcement of Joe’s decision to donate comes hot on the heels of the public meeting held by MCA in January. At the event, MCA Chair, Simon Tse, updated people on the project and posed the challenge of what we, as a community, can do to help get the development underway. Following the meeting, a number of individuals and businesses came forward to offer help with, amongst other things, building materials, equipment and labour; construction skills; fundraising and donations.

Chair of Trustees, Simon Tse, said

“Receiving a £10,000 donation from Joe’s, which is an iconic part of Mumbles and Swansea, is fantastic news. We are very grateful to them, not just for the funding, but also the endorsement this gives to Go Underhill.


“We are just launching our community funding drive and hope that the support from Joe’s will lead the way and inspire other businesses to give us their support, as well as motivating local people to donate and help raise fund for the development. We truly believe that by coming together as a community we can make this happen.”

The plans to secure the funds for the development of Underhill Park include grant applications to a variety of bodies as well as seeking sponsorship and donations from businesses and individuals. Donations can be made as a one off payments or via a monthly DD through our website and a range of fundraising initiatives are also being planned.

Any individual or business willing to support or help Go Underhill in any way is asked to get in touch by emailing us on 

About Joe’s

Joe’s has been an ingredient of Swansea life for almost 100 years, with its ‘fresh vanilla gelato’ first being served from its St Helen’s Road ice-cream parlour in 1922. The company has had a parlour in Mumbles since 1984, making it a much-loved part of the local area for both residents and visitors. In recent years Joe’s has added outlets in Llansamlet, Cardiff and Llanelli.

The fame of Joe’s delicious ice-cream was highlighted during the recent visit to Mumbles by the Duke & Duchess of Cambridge, when they stopped in at Joe’s to sample both the iconic vanilla (Kate’s favourite) and popular chocolate (William’s favourite) flavours.